Tiban Foods, a snack company with a passion for preserving local flavors, embarked on a mission to transform traditional snacks into culinary masterpieces. Departing from the conventional practice of handling snacks with bare hands, Tiban Foods sought a higher standard – one that harmoniously blends tradition with elegance.

Tiban Foods expresses a keen interest in reshaping the benchmark for local cuisine.

Owing to the success of various brands that we at Xtreme Cr8tivity have skillfully positioned, Tiban Food has chosen to pitch their tent with us, recognizing our expertise in product design, innovation, and production.

This pursuit is driven by the acknowledgment of the paramount importance of maintaining a high standard in culinary offerings.

This case study delves into the strategic approach that our organization as a branding expert has taken for Tiban Foods to elevate its brand through Innovative concept development and product design.

kulix Box Pack, Taliban foods


Tiban Foods identified a unique niche in the market, recognizing that local snacks could be presented in a more sophisticated manner to appeal to a broader audience; that is what we at Xtreme Cr8tivity are best known for – brand positioning.

The company aimed to preserve the authenticity of local flavors while elevating the overall consumer experience through enhanced packaging and nutritional quality.

Are you ready?. Let us walk you through our cr8tivity…

Project Objectives:

Our primary objective is to craft an experience that goes beyond the visual, evoking emotions and stirring a profound connection with our audience.

Identity Infusion:
We aim to infuse every design element with the spirit of Tiban Foods, creating a visual masterpiece that authentically reflects our brand’s identity, values, and the cultural richness we stand for.

Wow-Factor Amplification:
We aspire to not just meet but exceed expectations, instilling a “wow” factor that sparks awe and admiration. The design should be a source of pride and joy, leaving a lasting impression on anyone who encounters it.

Storytelling Brilliance:
Our objective is to weave a compelling narrative into the design, turning each detail into a chapter that tells the story of Tiban Foods. We want our audience to emotionally connect with our brand through the artistry of our product design.

Practical Magic:
Beyond aesthetics, our aim is to create a design that seamlessly integrates into the daily lives of our customers, enhancing the practicality and usability of our products. The magic lies in a design that effortlessly blends beauty with functionality.

Passion-Fueled Craftsmanship:
We strive to infuse every stroke, color, and texture with a passion that mirrors the love we have for our brand. The design should be a testament to the artisanal craftsmanship that defines Tiban Foods.

Heartfelt Connection:
Our objective is to establish an emotional connection between our brand and our audience through the design. We want customers to feel the warmth and sincerity that Tiban Foods embodies every time they interact with our products.

Adaptive Brilliance:
We aim to create a design that adapts effortlessly to diverse contexts and resonates across various mediums. Our goal is to have a design that is not confined but evolves gracefully with the ever-changing landscape.

Market Impact and Enchantment:
Our ultimate objective is to enchant the market with a design that goes beyond mere visibility, creating a profound impact that elevates Tiban Foods to new heights. We want our design to be a disruptor, capturing hearts and market share alike.

Harmonious Collaboration:
We seek to foster a collaborative atmosphere where our ideas seamlessly merge with the creative brilliance of the design team. The project’s success lies in the synergy between our aspirations and the expertise of our design partners.

Pride and Ownership Reverberation:
Our overarching objective is to instill an overwhelming sense of pride and ownership when we behold the final product design. We want it to be a source of inspiration and a visual representation of the heart and soul of Tiban Foods.

kulix Box Pack1, Taliban foods

Tiban Foods, a distinguished player in the snack industry, has undertaken a transformative project aimed at elevating the presentation and consumer experience of its local snacks.


This project centers on product design, emphasizing refinement, nutritional value, and luxury packaging as key elements. By fusing tradition with modernity, Tiban Foods aims to set new standards in the industry and capture a broader market segment with the help of our creativity.


In the realm of artisanal snacks, Kulix emerges as a paragon of culinary finesse, offering a crunchy kili kuli experience like no other.

Kulix is crafted with an unwavering commitment to quality and authenticity, Kulix stands out not only for its 100% natural ingredients but also for its refined and classic packaging, setting a new pinnacle for international snack standards.

Kulix sarchet

Design Innovation

  1. Preservation of Authenticity: Tiban Foods maintains the traditional essence of local snacks by preserving their unique flavors and preparation methods. The focus is not on altering the core of the snacks but on presenting them in a way that respects their heritage.
  2. Luxurious Packaging: One of Tiban Foods’ standout features is its commitment to luxury packaging. The company invests in high-quality, aesthetically pleasing packaging that not only enhances the overall product appeal but also communicates a sense of exclusivity and sophistication to the consumers.
  3. Health and Nutrition: Recognizing the growing consumer demand for healthier snack options, Tiban Foods prioritizes the incorporation of high nutritional value in its products. The company ensures that traditional snacks, while indulgent, align with contemporary health-conscious lifestyles.
kulix Box Pack3, Taliban foods

Pure Ingredients: At the heart of Kulix lies a commitment to purity. Crafted with 100% natural ingredients, the mainstays of groundnut and pepper contribute to the distinctive flavor profile that captivates the palate with every crisp bite.

International Standard Packaging: Kulix transcends conventional packaging norms, embracing an international standard of refinement. Each package is a testament to artful design, ensuring not only the preservation of freshness but also a visual and tactile delight that speaks to the discerning consumer.

Hygienic Enjoyment: No longer relegated to the handling of snacks with bare hands, Kulix introduces a hygienic approach to consumption. Individually packaged, each serving maintains the pristine quality of the crunchy kili kuli, from production to the hands of the consumer.

Quality Assurance: Kulix is synonymous with uncompromising quality. Rigorous quality control measures are applied throughout the production process, ensuring that every piece of Kulix that reaches the consumer is a testament to excellence.

High Healthy Nutritional Value: Beyond its delightful crunch, Kulix is engineered to be a snack that nourishes. With a dedication to high nutritional value, it caters to the health-conscious consumer, offering a guilt-free indulgence that satisfies both the taste buds and nutritional needs.

Luxury Packaging: Elevating the snack experience to new heights, Kulix presents its crunchy kili kuli in packaging that exudes luxury. Every detail, from design to materials, reflects a commitment to providing not just a snack but a sensorial experience that indulges all the senses.

kulix Box Pack2, Taliban foods
kulix Box Pack5, Taliban foods
kulix Box Pack4, Taliban foods


The aim of Tiban Foods for the Kulix oil product is to make natural groundnut oil a household name globally, a go-to cooking oil that stands out for its exceptional appearance, that goal saddles our team with the huge responsibilities of creating something that must be aesthetically appealing.

As an award-winning cr8tive team, we had to create a material design that’s not just eye-catching but also dynamic and user-friendly. We wanted something that resonates with communities worldwide.

And guess what? We nailed it! Our client loves what they see, and our top-notch product design is now the talk of the town! 🌟

Groundnut pod-shaped Kulix oil bottle

We came up with a design that takes the shape of a ground nut pod owing to the fact that the product is from Ground nut. Sounds nice?

Designing a bottle to mimic the shape of a groundnut pod wasn’t as straightforward as it might seem. However, after leveraging all our creative expertise and technicalities, we proudly present the final result.

Without an iota of doubt, we must admit that this design is truly one of its kind!

It’s worth mentioning that we are not only an expert in product design, we equally actualize(produce) our designed works – Design and Production, that is what makes us exceptional as a Creative organization.

Groundnut pod-shaped Kulix oil bottle 2


Dan-kwa, a beloved Northern Nigerian delicacy cherished by all, now receives a sophisticated transformation that marries tradition with modern packaging innovation. Donkwa, a snack crafted from maize and peanuts, undergoes a metamorphosis with 100% natural ingredients, culminating in a refined and internationally standardized presentation.

Key Features:

Dan-kwa by Tiban foods3

::International Standard Packaging - Aluminum Foil::
Departing from conventional packaging norms, Dan-kwa is wrapped in aluminum foil, adding a touch of sophistication and practicality. Aluminum foil is not only light, flexible, and easily recyclable but also preserves the snack's aroma, freshness, and protects it from external elements like light, moisture, and microorganisms. The foil ensures a hygienic, non-toxic barrier, enhancing the overall quality of the snack.

::Sectionalized Plastic Containers::
Taking convenience to the next level, Dan-kwa is further placed in sectionalized plastic containers. This design choice not only enhances the ease of carriage but also adds a layer of organization, ensuring each piece is perfectly presented for consumption.

::Box Packaging for Elegant Presentation::
The journey of Dan-kwa culminates in a meticulously designed box pack. This final packaging touch not only reinforces the commitment to elegance but also ensures the snacks are well-protected during transportation, maintaining their integrity until the moment they reach the consumer.

Dan-kwa by Tiban foods1

Let’s create awesomeness