INTRODUCTION
::BACKGROUND::
Tiban Foods’ journey began with a deep-rooted passion for celebrating local culinary traditions. Founded on the principles of honoring heritage while embracing innovation, Tiban Foods has been instrumental in redefining the snack industry landscape. With a diverse array of traditional snacks in its repertoire, Tiban Foods recognized the need for a packaging design that would not only reflect the authenticity and richness of its offerings but also exude a sense of elegance and refinement. Understanding the pivotal role packaging plays in shaping consumer perceptions and influencing purchasing decisions, Tiban Foods sought to partner with a design firm that could translate its ethos into captivating visual narratives.
“XTREME CR8TIVITY: TIBAN FOODS’ FIRST CHOICE”
Owing to the success of various brands that we at Xtreme Cr8tivity have skillfully positioned, Tiban Food has chosen to pitch their tent with us, recognizing our expertise in product design, innovation, and production.
This pursuit is driven by the acknowledgment of the paramount importance of maintaining a high standard in culinary offerings.
This case study delves into the strategic approach that our organization as a branding expert has taken for Tiban Foods to elevate its brand through Innovative concept development and product design.
Project Objectives:
The primary objective of the project was to conceptualize and create a product packaging design that encapsulates the essence of Tiban Foods' brand identity while resonating with consumers on a global scale. Specifically, the project aimed to achieve the following objectives:
4. Facilitate Differentiation: Design packaging that sets Tiban Foods apart from competitors, positioning it as a premium and distinctive choice for consumers seeking unique culinary experiences.
5. Ensure Practicality and Functionality: Strike a balance between aesthetics and functionality, ensuring that the packaging design not only looks visually appealing but also protects the product integrity and enhances user experience.
With these objectives in mind, Xtreme Cr8tivity embarked on a creative journey to conceptualize and execute a product packaging design that would exceed Tiban Foods’ expectations and resonate with consumers worldwide.
KULIX(Crunchy kuli kuli) – A Tiban Foods’ product
INTRODUCTION
In the world of artisanal snacks, Kulix seeks to emerge as a paragon of culinary finesse, offering a crunchy kili kuli experience like no other.
Kulix, though crafted with an unwavering commitment to quality and authenticity stands out for its 100% natural ingredients but however, needs refined and classic product packaging from the Xtreme Cr8tivity’s table, in order to become a new pinnacle for international snack standards.
Beautifully designed Polythene Package
Our choice for such custom premium quality polyethylene material is to provide a convenient and hygienic way to individually wrap each piece of Crunchy Kuli Kuli, ensuring freshness and preventing contamination.
Secondly, we aim to differentiate the product, making it stand out amidst other offerings and enhancing its perceived value to consumers.
Additionally, the small size of the polythene packaging facilitates portion control and on-the-go consumption, catering to modern lifestyles where convenience is paramount.
Overall, our unique packaging approach adds novelty and appeal to the Crunchy Kuli Kuli, potentially increasing its desirability and market demand.
We aim to weave a compelling narrative into the design, turning each detail into a chapter that tells the story of Tiban Foods. We want our audience to emotionally connect with our brand through the artistry of our product design.
International Standard Packaging: Kulix transcends conventional packaging norms, embracing an international standard of refinement. Each package is a testament to artful design, ensuring not only the preservation of freshness but also a visual and tactile delight that speaks to the discerning consumer.
Luxury Packaging: Elevating the snack experience to new heights, Kulix presents its crunchy kili kuli in packaging that exudes luxury. Every detail, from design to materials, reflects a commitment to providing not just a snack but a sensorial experience that indulges all the senses.
Paper Carton Pack
Firstly, our Paper carton packaging initiative is to offer excellent versatility, as it can be easily molded and customized to suit various product shapes and sizes.
Secondly, it provides robust protection, safeguarding products from external factors such as moisture, light, and physical damage during storage and transportation.
Additionally, paper carton packaging is environmentally friendly, being recyclable and biodegradable, which aligns with the growing consumer demand for sustainable packaging solutions.
Lastly, it serves as an effective marketing tool, providing ample surface area for branding, product information, and promotional messages, thereby enhancing brand visibility and consumer engagement.
KULIX OIL – A Tiban Foods’ Product
The aim of Tiban Foods for the Kulix oil product is to make natural groundnut oil a household name globally, a go-to cooking oil that stands out for its exceptional appearance, that goal saddles our team with the huge responsibilities of creating something that must be aesthetically appealing.
As an award-winning cr8tive team, we had to create a material design that’s not just eye-catching but also dynamic and user-friendly. We wanted something that resonates with communities worldwide.
And guess what? We nailed it! Our client loves what they see, and our top-notch product design is now the talk of the town! 🌟
We came up with a design that takes the shape of a ground nut pod owing to the fact that the product is from Ground nut. Sounds nice?
Designing a bottle to mimic the shape of a groundnut pod wasn’t as straightforward as it might seem. However, after leveraging all our creative expertise and technicalities, we proudly present the final result.
Without an iota of doubt, we must admit that this design is truly one of its kind!
It’s worth mentioning that we are not only an expert in product design, we equally actualize(produce) our designed works – Design and Production, that is what makes us exceptional as a Creative organization.
DAN-KWA – A Tiban Foods’ Product
Dan-kwa, a beloved Northern Nigerian delicacy cherished by all, now receives a sophisticated transformation that marries tradition with modern packaging innovation. Donkwa, a snack crafted from maize and peanuts, undergoes a metamorphosis with 100% natural ingredients, culminating in a refined and internationally standardized presentation.
Key Features:
::International Standard Packaging - Aluminum Foil::
Departing from conventional packaging norms, Dan-kwa is wrapped in aluminum foil, adding a touch of sophistication and practicality. Aluminum foil is not only light, flexible, and easily recyclable but also preserves the snack's aroma, freshness, and protects it from external elements like light, moisture, and microorganisms. The foil ensures a hygienic, non-toxic barrier, enhancing the overall quality of the snack.
::Sectionalized Plastic Containers::
Taking convenience to the next level, Dan-kwa is further placed in sectionalized plastic containers. This design choice not only enhances the ease of carriage but also adds a layer of organization, ensuring each piece is perfectly presented for consumption.
::Box Packaging for Elegant Presentation::
The journey of Dan-kwa culminates in a meticulously designed box pack. This final packaging touch not only reinforces the commitment to elegance but also ensures the snacks are well-protected during transportation, maintaining their integrity until the moment they reach the consumer.
Dankwa 3D animation video
The primary objective of the video was to create a visually compelling 3D animation video that would unveil Dankwa as it is unwrapped from its aluminum foil package. Specifically, the project aimed to achieve the following objectives:
- Highlight Tradition and Innovation: Showcase Dankwa’s evolution from a traditional delicacy to a modernized, internationally standardized product, highlighting the seamless integration of tradition and innovation in its presentation.
- Evoke Sensory Appeal: Engage viewers’ senses through vivid imagery and sound design, eliciting feelings of anticipation and delight as Dankwa is revealed in all its glory.
- Communicate Quality and Authenticity: Convey Dankwa’s commitment to quality and authenticity through meticulous attention to detail in the animation, emphasizing the natural ingredients and craftsmanship that define its essence.
- Create Brand Recognition: Establish Dankwa as a recognizable brand with a distinct visual identity, ensuring that viewers can readily associate the animation with the product and its unique attributes.
- Drive Engagement and Conversion: Spark viewer interest and encourage engagement with the brand, ultimately driving conversion and fostering a loyal customer base.
