ILLUMINE GOLD PAINT

Everyone wants a touch of excellence and a unique blend of paints, but good quality paints doesn’t come cheap. Having received positive remarks from the management of Earthlords Group with the level of expertise and cr8tivity that we deployed in the prior project, the management sought our service to bring to fuition another hitcard from their stable. Earthlords saw the need to have the finest quality yet affordable paint, hence, ILLUMINE GOLD PAINT, high-end yet affordable decorative (interior and exterior) paints that give buildings the finish it deserves. It is manufactured locally from the best quality materials so as to serve the high-class clients an ambience of finesse to their walls and also give the low-income earners the liberty to experience a luxury feel as well.

Our Cr8tive Solution

With careful insights and comparison with major imported brands, our discovery indicated that most Nigerian paint brands are easily recognized which would be attributed to the questionable quality and measurements, non-appealing package and its inconsistencies.

To move up the market ladder faster, we setup and channeled our focus on the five important values a paint product must possess – Affordability, Availability, Quality, Package and Varieties.

We came up with a name for the brand that was easy to remember by customers and clients alike, thereby helping in filtering out the unique paint outfit from other brands. The name was coined from two distinctive words that share similar characteristics – “LUMINANCE” which means brightness and “GOLD” which reflects superior quality or luxury. The brand’s signature mark is a simple but very bright and appealing concept with engaging blends. The idea was to get noticed first, even by a blind man. The logotype uses a bold sans serif typeface that reflects a statement and also resonates with the modernism of the package design. The logo mark is inspired by an idea of “paint pouring out of a paint can” and as well as the name of the brand “Illumine Gold” with a tagline that says “Coat of Many Colours”.

We developed a custom contact card made out of a transparent plastic material with a unique artwork that communicates the brand’s message to it’s customers and also sets the brand apart from it’s competitors in the market

C 028      R 182
M 042     G 140
Y 100       B 045
K 005

C 006       R 244
M 000     G 240
Y 052       B 148
K 000

C 075       R 000
M 068     G 000
Y 067       B 000
K 005

C 000       R 255
M 000      G 255
Y 000       B 255
K 000

Exo Bold

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Exo Regular

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Philosopher Regular

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Our content writing department geared up to develop contents for Illumine Gold Paint Colour Palette Catalog for the four categories of Illumine Gold Paint – Decorative & Architectural Coatings, Industrial Coatings, Marine & Protective Coatings, High Performance Specialty Coatings. Contents for Illumine Gold Paint Bucket catalog was also developed. With the design team of Earthlords Group involved at every step that we took, we collaborated with some expert chemists to come up and tinker on the naming of the colour palettes and the paints as well and we dare say, the result was satisying. See below images.