As a creative design agency we tasked ourselves to create a bespoke threaded leather diary for the United Bank for Africa (UBA) that would reflect their brand values and provide a superior customer experience. The diary featured a custom cutout of the UBA logo at the center of the cover page and a white second page for personalization. The high-quality leather, intricate threading, and attention to detail showcased UBA’s commitment to elegance and sophistication. The diary served as a functional and durable tool for strengthening brand identity, reinforcing customer loyalty, and enhancing the overall customer experience.
In the ever-evolving landscape of banking, The United Bank for Africa (UBA) has emerged as a leader committed to innovation, excellence, and personalized experiences. As a creative design agency, we were honored when we were tasked, to design a bespoke threaded leather diary for The United Bank for Africa that truly embodies their brand essence. This case study delves into our creative process, highlighting the meticulous craftsmanship and attention to detail that went into creating the UBA Threaded Leather Diary.
When designing tha UBA Threaded mustard diary we imagined a beautiful Diary, that captured the essence of the UBA brand in a way that nothing else did. It’s wasn’t just designed to be an item to jot down notes or make to-do lists, It’s was made to reperesent a work of art for the UBA brand, in the most creative and aesthetically appealing way possible.
It’s was coined to be a masterpiece that customers won’t want to throw away, something that they’ll want to keep forever as a symbol of their connection to the brand.
Our design team immersed themselves in UBA’s corporate identity, studying their values, visual aesthetics, and customer-centric approach. We were inspired by UBA’s commitment to excellence, professionalism, and the vibrant energy they bring to every interaction.customer loyalty, and enhancing the overall customer experience.
To further reinforce the UBA brand, we took their logo and sought to incorporate the shape into a diary, the curved edges of the Notepads and Diaries were greatly inspired by the UBAs logo, we also incorporated their iconic logo as a cutout on the front cover.
With the Diary, the logo elegantly reveals itself through the intricate threading. This subtle yet impactful detail creates a powerful visual statement, reminding users of the bank’s presence and brand values.